Identify at least four/cultural groups and what media do you think they use.
Different group of social group may have
different type media preferences. Their preferences are usually affected by the
advances of the technology. As the technology moving forward the media may need
to be adjusted in order to meet the people needs. There are several social
group which may show us what kind of
factor may influence the preference of different type of media.
For
the business social group, the media they are using are mostly the mobile media
device. This make sense as they need to constantly moving from place to place
to meet their client. This type of social group will certainly prefer their
media gadget to be mobile and performance may come in second. The type of
mobile device they are using are usually range from smart phone to tablet, even
the laptop may seems to be an elephant nowadays.
As
for the elderly social group, their media preferences are usually more traditional
as they have hard time to cope with the changes of the technology. Their
learning ability are certainly not as fast as the young ones anymore so this
type of social group usually will not choose to keep up with the trend.
The type of media they will usually be using
are newspaper, TV News and radio.
The
social group for the media workers are usually using the media device that are
great with performance. They usually need to create high quality graphics in
order to present them to the other media consumers. Advertising are evolving
along with time too, as you looked back to the older times TV advertisement
with today TV advertisement, the difference can clearly show that today’s ads
have included a lot of graphic techniques that are impossible to achieve at the
old time. This social group will usually use the PC or laptop with high
performance.
Last
but not least, the college student social group are usually the most up to date
group. This social group’s media usage are also the most variety one. Most of
the college student in average will spend up to at least 4 hours of internet
surfing a day in order to help their assignment and also be a part of the
social networking activity. The more the time they spend on the internet the
more the technology trend information they will be getting, this may lead them
to have more desire for the lastest technology.
The media device the college student use may
vary from smartphone, PC/laptop, tablet and so on…
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